CASE STUDIES
See how we have helped clients achieve their business objectives by improving their communications:I'd rather run naked down the street...
I want our customers excited...
We need to retain our largest customer...
I hate presenting...We need to raise €1 billion...
We desperately need expansion finance...
We want to change the world....
“I’d rather run naked down the street….”
When the CEO of a successful city PR firm confided that she would rather run naked down the street than give a speech in front of an audience, we knew we had our work cut out. She was booked on a UK trade mission to give a speech in Israel in 3 weeks and was about to cancel her flight.
We started by working out what she wanted to say. The mental barriers she had erected made this a challenge. By making the process like the pitching that she was so successful at, we helped her build a great story with engaging anecdotes and a structure that got her messages across. We were even able to get her in front of a camera to rehearse, so we could build her confidence.
But would we ever persuade her to have more than two or three people in the room listening to her? We knew we had won when, on the third day, she said: “right, I’m getting my staff in here right now to hear me”. This was he first time she had ever done that – and was the beginning of a long and successful series of talks and speeches. To improve your presentations contact us
We started by working out what she wanted to say. The mental barriers she had erected made this a challenge. By making the process like the pitching that she was so successful at, we helped her build a great story with engaging anecdotes and a structure that got her messages across. We were even able to get her in front of a camera to rehearse, so we could build her confidence.
But would we ever persuade her to have more than two or three people in the room listening to her? We knew we had won when, on the third day, she said: “right, I’m getting my staff in here right now to hear me”. This was he first time she had ever done that – and was the beginning of a long and successful series of talks and speeches. To improve your presentations contact us
“I WANT OUR CUSTOMERS TO BE EXCITED....”
IP testing is not the most compelling subject to talk about. For this market leader, they needed to communicate with people globally about software, hardware, testing systems and training. Unfortunately the company had got into a horrible PowerPointitis cul-de-sac.
We started by working with their top product team. Starting with first principles - we made them rethink what they were trying to achieve, what messages they wanted to get across and how their audiences react. We gave them each a set of tools they could apply and built their confidence to get across a compelling story, even about the most arcane aspects of IP testing.
Everyone came away for the project excited and energised. They understood how to put together a compelling presentation; how to engage the audience and had each refined their personal delivery styles to ensure they never hid behind PowerPoint again. To examine how you could make your presentations compelling call us
We started by working with their top product team. Starting with first principles - we made them rethink what they were trying to achieve, what messages they wanted to get across and how their audiences react. We gave them each a set of tools they could apply and built their confidence to get across a compelling story, even about the most arcane aspects of IP testing.
Everyone came away for the project excited and energised. They understood how to put together a compelling presentation; how to engage the audience and had each refined their personal delivery styles to ensure they never hid behind PowerPoint again. To examine how you could make your presentations compelling call us
“We need to retain our largest customer”
When this leading law firm had to re-pitch to their largest long term customer, alarm bells rightly began to ring. Initially, they wanted a “bit of help with the presentation rehearsal”. One quick look at their presentation materials told us that this would not be enough.Starting by mapping the client, we identified who they knew, who they didn’t know and with whom they had to build relationships. We looked at the challenges their client was going to face over the next two years and how they work with their lawyers. We mapped the competition and identified where we could offer a truly unbeatable service. Finally we put together an engaging and compelling pitch with extensive individual coaching.
The result was a re-energised team at the law firm who went into the series of meeting with the client with a strong conviction they knew how to retain and build that client relationship. They are still working for that client today. Call us to discuss how to improve your pitching
“I hate presenting”
It’s true, you can rise to the top of a FTSE company without ever making a presentation. Our client, lets call him James, was appointed CEO of this FTSE 250 company. He had got by without ever having made a formal presentation.But he had a problem. Or, as he said to us, “I now have three problems: staff, shareholders and analysts – all of whom expect me to present.” For James, we had to start at the beginning: Build his confidence; help him overcome some long held prejudices; and equip him with tools so that he could go out and present with ease. We did this through a series of short workshops that fitted in with his busy timetable.
By concentrating on one upcoming event – the Christmas party, where he was going to stand up in front of all his staff – we showed him how to do it. Step one for the Christmas festivities was to tear up his 50 page PowerPoint presentation. We equipped James with some easy-to-use structures for his talks. He learned a time efficient system to prepare for presentations so that he was completely comfortable with his new-found skills. The result was confidence and someone fully prepared to meet any audience. Call us to discuss how we can help you present more effectively
“We need to raise €1 billion”
When this Danish acquisition team wanted to meet leading investors, they came to us for help. The team planned to raise over €1bn to buy one of Eastern Europe’s largest energy businesses. The acquisition team was made up of industry experts, but with little experience of raising finance.We started by working out the investment story, and what would resonate with investors. As we often do, we tore up their PowerPoint and insisted they focused on getting across their big ideas in an engaging and convincing way. This meant we did not allow them into any meetings without proper rehearsals.
So far, they have three institutions wanting to back them and are now waiting for the Eastern European government to complete the privatisation process. If you are looking to raise money confidently, contact us
“We desperately need expansion finance”
The owner-managers of this successful German family engineering business had ambitious plans for growth, but did not have the financing. Their growing order book was more of a headache than a blessing.Coming to us for advice, we helped them write an impressive information memorandum; develop a powerful presentation and most importantly create an investment story they could take out to potential investors. This meant helping the management team refocus on the parts of the business that would create greatest shareholder value.
Together with their broker, we identified potential investors and gave them a compelling investment proposition. Most importantly, we showed the engineers who ran the business how to appear convincing in front of sceptical financial investors. Call us to improve your investor presentations
“We want to change the world”
The owner of this Scottish wind turbine business had a big plan. While the business had an outstanding track record of profitable growth and an enviable set of blue chip customers, things needed to happen faster. They wanted an outside investor to help realise their ambitions for a greener world.By working with their investment advisors, we developed a powerful investor proposition that was reflected in the information memorandum, company presentations, website and throughout the business. This helped them translate their ambitions into a clear story that investors would understand and get excited about. They quickly concluded a deal with one of the top green funds. To help you get your company story across convincingly
Contact Us
To discuss how we can help you make your presentations and pitches even more successful, please call us on 0845 676 976 6 or email us now.